Step one, have a wealth of in depth knowledge of the provincial government, an understanding of service distribution through different ministries, and a network of insider connections.

Step two, have in depth knowledge of the healthcare system, an understanding of healthcare costs and priorities, and a network of insider connections.

Step three, have a business degree level of social media marketing skills.

Step four, develop an unofficial expert level of journalistic ability to sleuth out information.

Step five, have the equivalent of years worth of government communications work.